PROBLEM
How to get young people excited and connected to the Twister brand? How to re-engage consumers who enjoyed the ice lolly in their youth?
Twister lollies have been part of many children’s childhoods, but as the years go by, fewer and fewer people are paying attention to them.
SOLUTION
Have you ever yearned for a twist during your journey?
Well, the ride is about to be deliciously better. In every place in the world, from Tokyo to New York, there are metros and tube lines. So this line is designed to engage and bring people as It pulls you into the adventure itself — immersing you right inside the twister.
Twister isn’t just an ice lolly — it’s fun, colourful, and universal. I wanted to create a design experience that anyone, of any age, gender, or background, could enjoy. That’s why I explored immersive, playful concepts inspired by everyday experiences, like the global tube and metro systems.
Every map is present inside the train, and each stop has a creative refreshing name, to fully immerse you in the twister journey. Twister line can be found in many different countries, to make the experience more global.
An example of marketing and advertisement of the Twister line, using posters strategically placed in supermarkets and stations.
